Jamba juice business plan

6)document actionsdownloadshare or embed documentembeddescription: this business plan was written by myself and two teammates for a deca (an association of marketing students) competition. Morethis business plan was written by myself and two teammates for a deca (an association of marketing students) competition. The guidelines were to write a business plan for a company looking to open up a new location in a different country. We presented our paper to judge and won 1st place at the wisconsin state career development conference in ght: attribution non-commercial (by-nc)download as docx, pdf, txt or read online from scribdflag for inappropriate ive juice is a leading high-end smoothie and health food eating establishment that strives to provide healthy and natural food products. Jamba juice’s mission is to be recognized as a fun and healthy alternative for people on-the-go, creating a unique dining experience for each customer. All of the current jamba juice restaurants are located in the united states; however, after conducting and evaluating extensive research, jamba juice is primed for success at an international level. We plan to take the first step in this endeavor by opening a jamba juice overseas in shanghai, china, located specifically in one of the city’s largest malls, the super brand mall. Shanghai’s current demographic and economic trends make shanghai the perfect place to locate a jamba juice. Our jamba juice’s primary target market is the health conscious upper-middle to upper class 16-28 year old demographic. We plan to have an international operations representative (ior) interview and hire the most qualified employees for the positions of cook, cashier, general manager, and shift leader. This international jamba juice team will be responsible for the day-to-day business in the store. This jamba juice will offer wide varieties of smoothies, coffee, tea, oatmeal, salads, and sandwiches. The planned date for our international jamba juice to open it’s doors is june 1, 2011. We plan to work with the puyi advertising company to develop many methods of advertising directly through the internet, television, and throughout line two of the shanghai metro. We also have an indirect plan of advertising through the sale of apparel and positive word-of-mouth. We have included our estimated first year income statement and balance sheet in order to solidify our expected success in terms of a $61,100 net profit, and also to demonstrate our sound financial planning. With the information provided, we plan to further your knowledge of jamba juice’s potential in the international market of shanghai, china. We are extremely optimistic about this endeavor and feel that the opportunities that the success that it will bring will be only the first stepping stone towards more international expansion of jamba uction jamba juice is a leading smoothie and health food establishment that focuses on providing s made from natural ingredients. With over 700 locations across the united states, jamba juice is recognized as a fun and healthy alternative for people on-the-go. Jamba juice is not just an average smoothie shop – it also offers a variety of nutritious wraps, sandwiches, and salads. Customers can indulge in a guilt-free snack, and jamba juice offers consumers the option to add a boost to personalize their drink, giving them an energized feeling.

Boost juice business plan

In 1990 jamba juice was founded by kirk perron in san luis obispo, california, and was originally named juice club. We want to grow jamba into that lifestyle brand that really stands for great-tasting, better-foryou nourishment, and we have a lot of opportunity to grow the products and things that can help people lead healthier lifestyles through our offerings. Kirk perron, founder, jamba juice, july on our research, we have determined that there is no better location to establish a jamba juice franchise than the people’s republic of china (here after referred to as “china”). Our proposed location is the perfect foundation to expand jamba juice throughout china and make our brand internationally known. Their goal is to assist the producers of goods and services and to help exporters and importers conduct their business. China’s participation in the organization is one of the main reasons the chinese people have become accepting of unique foreign brands such as jamba juice. Describe economic information that is important to jamba juice according to the new york times, china recently passed japan in becoming the world’s second largest economy, second only to the united states. Besides the increase in foot traffic, customers will also be more willing to stop in to our jamba juice and grab a snack. Our jamba juice will most likely never be a concern of either of these committees’; however, it is important for our franchise to be aware of the complexity of the chinese governmental structure. One way the chinese plan to accomplish this is by allowing the yuan to appreciate in the future. This increase in the price of food could potentially pose some problems for the pricing of the products at our jamba juice location. According to a top economic planning agency in china, the national development and reform commission, “the country's commodity futures prices had declined since the government stepped up measures to battle inflation. The fsl is very important because it requires businesses in the food industry to limit their use of pesticides and food additives according to chapter 6 article 1978 china implemented the “opening to the outside world” policies, and since then the chinese gross domestic product (gdp) has grown over 9% annually. These policies make it much easier for a foreign brand, such as jamba juice, to open and prosper in china. While our jamba juice will be privately owned and operated, it will be important to keep in mind that some of china’s businesses are run by the state, and many are at least somewhat influenced by a controlling hand. Although this fact may not be critical, it is worth noting, simply because other businesses and consumers have a different political mindset than what people from the united states are used to. The indirect competition that our jamba juice will have in the super brand mall is starbucks and mcdonald’s. While jamba juice offers coffee to customers, it is not the company’s main product. Even though mcdonald’s has just recently launched a new campaign which items such as cappuccinos, frappes, and smoothies, jamba juice focuses more on the health food aspect of their offered products, especially the wide variety of smoothies. Therefore jamba juice will have a more competitive edge when it comes to customers who are looking for a healthy and refreshing alternative. With proper advertising and the opening of a new “american” store, jamba juice is sure to attract customers who are interested in new and upcoming health trends.

Since jamba juice is widely known for their healthy food and drink options, it will have an advantage over starbucks and mcdonald’s because like most people, the chinese are very health conscious and will want to choose healthy dining as a first option. Our jamba juice will also use the fact the young-adults of our target group are very interested in healthy-living trends. This means that shanghai contains a larger number of consumers that will be willing to purchase jamba juice products. A jamba juice opening in shanghai would serve as a new “hangout” in the super brand mall that serves exactly what these people want. Kirk perron, founder, jamba juice, may 1998 the potential location for opening a jamba juice would be in the food court of the super brand mall located in shanghai. This mall is the most influential business and financial center in the city and is known for its international style and urban shopping center. In 2005 super brand mall was given the “famous chinese business brand” award, the highly prestigious “mall china gold mall award” in 2006, and was the only recipient of the “china best shopping center progress award. By locating on the fifth floor we will expose the business to our hungry and thirsty target market. China requires that both the franchiser and the franchisee be legal entities when opening a franchise such as jamba juice. The franchiser must also be able provide guidance, training and technical support as a mature business to the franchisee. Jamba juice fits these guidelines as there already over 700 stores and thriving in the united states as jamba juice is one of the top 50 franchises according to franchise business review. Proposed opening of jamba juice in shanghai will be the first international jamba juice location. For this reason, jamba juice shanghai will be owned by the parent company whose headquarters is located in san francisco, california. The jamba juice franchise has been looking to expand into international locations, and the opening of jamba juice shanghai will be the first of many to come. An international operations representative will travel to shanghai to complete the hiring process, conduct interviews, and specifically select employees with the greatest knowledge and skills necessary for each jamba juice team position. Jamba juice takes great pride in having friendly, outgoing employees who are eager to assist customers and are passionate about the jamba juice brand. Jamba juice focuses on creating a unique and memorable dining experience for each of the customers that walk through our doors. There are four positions necessary for the smooth operation of each individual jamba juice location. A fully trained and certified management employee must train each of these regular employees to the company’s satisfaction prior to the opening of the jamba juice store, as stated in the jamba juice franchise disclosure document, or fdd. They manage the business of the individual restaurant while offering outstanding customer service, community involvement, and operational excellence. Jamba juice shall ensure that the operation of the jamba juice store is under the direct control of a general manager at all times.

As with all other jamba juice team member positions, shift leaders must maintain positive relationships with customers, and a college degree is preferred. Cooks must work in a timely manner and consistently serve all jamba juice products to specifications while following health, safety, and sanitation guidelines for all products. Cashiers must handle all the cash transactions according to the jamba juice cash-handling policies, greet customers with a smile, and maintain eye contact while interacting with various customers. Details of the products/services to be juice offers a wide variety of smoothies, drinks, salads, and sandwiches. Popular tea options include: passion fruit tea infusion pomegranate tea infusion organic earl grey organic spiced chai organic green dragon jamba juice also offers customers healthy meal options including: ideal meals: yogurt parfaits with granola and fruit toppings steel cut oatmeal: organic oatmeal with choice of toppings wraps, salads, and sandwiches: grab-and-go items free of artificial flavors and preservatives california flatbreads: delicious toppings on a flatbread crust baked goods: all-natural, including pretzels, cookies, and scones with the introduction of these meal options, customers who would normally purchase a smoothie or drink and then go elsewhere for food will now have the convenience of purchasing a complete meal in one stop. In “food safety first,” rhondi shigemura, the director of research and development at jamba juice, says, “you can minimize risks by choosing a supplier who is serious about food safety. Hamilton testa-avila, jamba juice’s quality assurance manager agrees, stating, “we have an in-depth checklist for evaluating suppliers. Jamba juice requires fresh fruits, juices, dairy products, vitamins, and protein ingredients to produce their smoothies. Jamba juice relies heavily on their suppliers, especially those of their goal is to provide our customers with fresh, high-quality ingredients. We plan to do this by using suppliers in the provinces surrounding shanghai including the jiangsu, shanxi, zhejiang, shandong, guangdong, and hebei provinces. How the goods will be transported to/from the home country jamba juice relies heavily on their suppliers, especially those of their fruit and dairy. In order to do this, jamba juice will have their fruits and dairy shipped in refrigerated truck to the super brand mall location from various farms in the provinces surrounding shanghai. We will use the cheuk tak transportation company which will deliver our products directly to jamba juice. Proposed strategies proposed pricing all jamba juice locations, prices for menu items are the same across the board. Smoothies and juices come in three different sizes: sixteen (16 fl oz), original (22 fl oz), and power (30 fl oz). Our jamba juice will accept payment in the form of the yuan (china’s currency). Compared to the competition, starbucks and mcdonald’s, jamba juice’s prices are relatively higher than mcdonald’s and only slightly more expensive than starbucks, which is why we will be using a competitive pricing policy. We do not foresee this as a problem because of the difference in quality between a jamba juice smoothie and a mcdonald’s smoothie. For health conscious, calorie counting chinese in our target market, the difference in nutritional value between a wild berry smoothie at mcdonalds and a berry fulfilling smoothie at jamba juice is staggering. The calories in a starbucks venti strawberries and crème frappucino are a horrifying 770 with 19 grams of fat, compared to a jamba juice power strawberry whirl with 380 calories and zero grams of fat. The impressive nutritional value of jamba juice’s menu along with the more elegant atmosphere will attract consumers in our target market to come to our location and purchase our products.

Proposed promotional the jamba juice name will not yet be widely known in the shanghai area, we have created a marketing strategy to promote awareness of the jamba juice name and logo to attract customers. This law states that advertising in china must:Not contain false and deceiving information not impair the mental and physical health of the minors and the disabled not display the national flag, emblem, or anthem not use the words "state-level," "the highest-level," or "the best" not harm social interests or hinder social stability not hurt the social public order not contain any pornographic, superstitious, horrible, violent or ugly information not harm the environment or natural resources not discriminate against national origin, race, religious affiliation, or gender include statements of commodity performance, origin, use, quality, producer and manufacturer, valid term, promise, service's items, manner, quality, and price must be clear and explicit our jamba juice can easily comply with these laws as none of our advertising will defy any of these of our promotional mix will include advertising within the shanghai metro. Therefore advertising on line two will help make the jamba juice name and logo recognizable and will create an impetus for customers in our target market to try out this new brand. This is a huge number of people to whom we could expose the jamba juice name and logo. To develop an appropriate and cost-effective commercial that fits with china’s advertising laws to attract our target juice not only sells delicious food and drinks, but they also sell apparel (see appendix pg. By selling apparel such as tee shirts, hooded sweatshirts, and sweatpants bearing the jamba juice name and swirl logo, we will be gaining free publicity. In fact, as customers purchase the clothing, jamba juice is profiting fiscally as well as profiting from the additional benefits of other potential customers seeing the name and ionally in china, advertising doesn’t exude the same influence on the chinese consumer psyche as it does a normal person in the states. Our employees must also have positive attitudes towards jamba juice products as well as the business in d financing a. Projected income statements for the first year’s ted balance sheet for the end of the first ption of the planned growth of the proposed our first year of operation we plan on accumulating $61,100 in net profit. We estimated our sales profits in china based on our expectations of the market and by researching the revenues of jamba juice’s in similar settings. We used jamba juice’s fdd (franchise disclosure document) to gather financial information for the year 2009, which we could use to aid us in our estimates. Many of the numbers in these tables are based on averages of jamba juice stores in america, however, there are some differences in figures because of our unique location. For example labor costs would be much lower in china as jamba juice’s in the u. Sales will increase over time as our jamba juice establishes itself within the super brand ix map of the super brand mall, entrances, & surrounding ite map of juice t-shirts for advertisement for line two of the shanghai ended documentsdocuments similar to jamba juice international business planskip carouselcarousel previouscarousel nextjamba juice international campaignjamba juice case study no namejuice buks business planbusiness plan smoothie and juice barjamba juice company analysisjamba september 2009 presentationjamba juice thailand4jamba juice expansion planbusiness plan of fruit juicejambajuicebusinessplanmarketing plan of juice company final international business plan report ii tui & thomas cookinternational marketing plan85568746 free juice and smoothie bar business planjamba-12440840397-phpapp02business plan of fruit juiceinternational business plan for 7 eleven in germany and chilemkt juice planaeb_sm_ch21_1jamba investor ernational innovators business planmarketing plan for sugarcane estion excerpt from tqm test 2fruit juice bars- a business plan.. Business planbus599 student guide 1118juice factory13-fruit juice projectinternational business plancalavenna juices international marketing plandocuments about inflationskip carouselcarousel previouscarousel nextqbamco - value is the thingchartbook - in gold we trust 2015 & status quofederal income tax rates history, real 2012 dollars, 1913-2013in gold we trust 2016-extended versiongreenlight letter q4 2016"philips curve" in selected asean countrieshow badly flawed is chinese economic data - $1 trillion and over hit to gdpqbamco - locked & loadedthe ethics of money productionin gold we trust report 2014richard koo quantitative and qualitative easing 2013 04 16kessler market comment 05-29-13bernard connolly europeeclectica fundhoward marks fourth quarter 2009 memoira sohndeflate-gate investigationhsbc stephen king recessioncapital controls and monetary policy in developing countriesamerica's great depression, by murray rothbardgmat practice set 9 - verbalqbamco - imperial constraintttmygh - horse, pig, helmet, man, woman50 slides for the gold bulls incrementum chartbook. See our privacy policy and user agreement for ie and juice bar business this presentation? Fruit juice business - a juice cafe business ing for new juice  arval - bnp pari... Related slideshares at ie and juice bar business hed on mar 14, sional business plan a smoothie and juice bar in a metropolitan you sure you want message goes you sure you want message goes food and agribusiness inspirational! You sure you want message goes ónio cancela de - bomtempo, anahory e you sure you want message goes i t at gayatri vidya parishad college of oil company t at sas institute of management trader at self specialist at takoradi technical di technical success factors ie and juice bar business ng online: synchronous course - linkedin g skills with linkedin course - linkedin ng everyday course - linkedin ss plan (smoothy juice). Rubayat-ul fruit juice business - a juice cafe business ing for new juice - bnp paribas ss plan of smoothy juice company. You sure you want message goes ónio cancela de - bomtempo, anahory e you sure you want message goes i t at gayatri vidya parishad college of oil company t at sas institute of management trader at self specialist at takoradi technical di technical success factors ie and juice bar business ve inspirations: duarte design, presentation design course - linkedin ng online: synchronous course - linkedin g skills with linkedin course - linkedin ss plan (smoothy juice).

You sure you want message goes ónio cancela de - bomtempo, anahory e you sure you want message goes i t at gayatri vidya parishad college of oil company t at sas institute of management trader at self specialist at takoradi technical di technical success factors ie and juice bar business g skills with linkedin course - linkedin ng techniques: project-based course - linkedin learning. Now customize the name of a clipboard to store your can see my stephen ellison, contributing its outlets, jamba juice offers customers the option of adding a boost to their smoothies — a dose of energy, antioxidants, or protein jamba the company, headquartered near san francisco, needs an innovation boost. It has either been barely profitable or lost money in each of the last half-dozen the pressure is on jamba’s vice president of product innovation, brian lee, to help jamba transform itself from smoothie purveyor to a more complete healthy food and drink recent years, lee has engineered a number of new product launches, expanding jamba’s reach in beverages with fresh-squeezed juices and making a leap into the healthy food space with energy bowls (left). Those and a newly-devised strategy to adjust the menu throughout the year are intended to bring consumers into jamba’s outlets more often. The thrust of lee’s job is to stay ahead of the marketplace, help the brand grow, and maintain jamba’s standards for product quality and service, it’s not all on him. Accomplishing those objectives, he explains, is a team effort involving food scientists – jamba has four on staff – and the marketing team. In addition, jamba relies on its suppliers and distributors, as well as myriad food shows and conventions, to help track industry company’s revenue in 2014 was $218 million, and jamba has been in the midst of shifting more of its store ownership to franchisees. Earlier in september, the company introduced a line of non-dairy smoothies made with almond ing new , who reports to chief marketing officer julie washington, lays out the steps jamba goes through in developing a new food or drink idea:Idea generation. In the end, the turf analysis helps his team understand how much incremental sales jamba juice will get from each new idea and determine a product’s broad consumer test. Concepts that pass the consumer test then make it to jamba’s test kitchen, where the company goes to work on making them delicious. Jamba team members must be able to make it right every time and within the company’s standard for speed of service – 3 minutes per customer, lee with all the due diligence, some concepts still don’t pan out, lee admits. When jamba first started experimenting with food items, it ran into some hurdles in trying to bring them up to the company’s fresh and healthy standards, especially when it came to issues of distribution and waste. To him, jamba’s expansion of its fresh juice line almost feels like cheating, as stores bring out fresh produce and squeeze it right in front of the customers (above). And jamba was one of the first companies to ride the kale phenomenon, making the fresh, green leaves an integral part of its fruit and vegetable smoothie strategy. It has become more popular than most imagined, lee ly, jamba became an early adopter in another recent food trend. A service standpoint, lee says his involvement is minimal, though he did play a role in launching the company’s mba (masters of blending arts) program, which teaches front-line team members about health, wellness and nutrition, so they can answer customers’ questions and deliver jamba’s whole-foods message with also spoke about the store queue, where jamba constantly works on quick-service solutions. Says that both pre-ordering (right) and express lines are areas of on-going jamba’s product development, technology plays a small but sometimes crucial part, and lee says his networking at food shows and with the company’s supplier base keeps him on top of the latest innovations in food preparation and distribution. One in particular jamba has taken advantage of recently is the high-pressure processing of juices, a cold pasteurization approach, instead of heat pasteurization. We’ve launched a line of hpp bottled juices under the jamba brand, and we’re selling them in our stores right now,” he says. For the future of innovation at jamba, lee wants the company to maintain a leadership position in health and wellness and “clean” food. Published on: september 28, more articles about:Digital innovationideation and rate this article:Dunkin’ brands: how a business ‘built on ritual’ is getting more digital officer scott hudler tells us that in 2017, “the innovation piece of our business is becoming more and more important to us, because we’re fighting some incredibly well-capitalized competitors in mcdonald’s and starbucks.

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