Essay on buying goods
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English literature a level coursework word count values contoh narrative text dengan soal essay good vocabulary words for argumentative essays questions and answers good health essay in english yahoo w : november 1, 2017my dream home essay - …. Comparison of buying behaviour toward luxury goods in uk and thesis is a comparative research based on buying behaviour toward luxury goods in uk and china. Through analyze the current situation of luxury goods consumption and buying behaviour toward luxury goods in uk and china, it seeks to find out what motives lead to the buying behaviour toward luxury goods h detailedly referring to previous and current literatures on buying behaviour and luxury goods consumption, a questionnaire was designed to explore buying behaviour toward luxury goods in uk and china. Designed questions cover the motives leading to people's purchase, expenditure and people's consciousness in luxury goods consumption, on collected questionnaires from responders in china and the u. To disclose the possible characteristics of buying behaviour toward luxury goods in uk and results showed that, in luxury goods consumption, there were much differences on aspects of main consumer groups, motives, consumption consciousness in luxury goods consumption between uk and china. On basis of the analysis, the thesis revealed the deep reasons and background resulted in the status in luxury goods consumption in china and ultimately brought forward strategies for guiding luxury goods marketing in r 1: concept of luxury can be traced back to ancient greek times, however, the luxury brand was more or less occurred in the mid-19th century. With the progress of industrialization and the development of globalization, the luxury goods industry flourished in 1970s and developed with a rapid growth in the past 10 to l5 years,. According to the estimation of merrill lynch, asia will be the largest market for luxury goods consumption.
In 2004, japan retained its position as the world's largest consumer of luxury goods (41%), china ranked third in the world (12%), which followed the united states-in the second place closely (17%). According to the statistics of investment bank goldman sachs, china's total sales of luxury goods (excluding aircraft and a private yacht) reached 60 billion u. Dollars in 2004, which accounted for 12% of the total world's luxury goods consumption, while the figure was only 1%five years ago. According to their findings, china has already been the world's third largest consumer of luxury goods, the total consumption of luxury goods is only 41% lower than that of japan and 17% of the united states; and other countries of europe took 16%; other countries took 14%. Chinese consumer demand for luxury products will rise with an annual growth rate of 20%, in 2015, it will account for 29% of the world's total sales of luxury goods and tie for first with japan in the world. Has a long tradition of luxury consumption, in 2009, the consumption of luxury goods are expected to reach 4,500,000,000 pounds in u. This thesis attempts to answer the above problems for providing developing countries as a reference and contributing to the orientation and subdivision of china's luxury brand and market at the same r, there is no accepted definition for luxury goods in the academic field, different academicians attributed individual definitions to luxury goods. As early as 1776, adam smith (2003) described the definition of luxury goods in his classic work the wealth of nations. He gave the concept of necessities as which not only includes those commodities which are essential for keeping the pot boiling, but also those goods relate to decent custom and keep people's lowest class, and then he ruled out those kinds of goods and defined those consumable which did not belong to the necessities for the luxury goods. Wemer sombart considered that luxury the connotation of both the quantity and quality: the quantity of luxury refers to the waste of goods, the quality of luxury means the use of goods which is relatively good. Hu yijian (1996) pointed out in tax study, luxury means a kind of goods which the general public can not afford in a certain historical period, and only a small number of people can. Nueno and quelch (1998) analyzed the 10 characteristics in traditional view of luxury goods and summed up that, luxury is an affordable enjoyment (such as haagen-dazs ice cream) and the mainstream merchandise with high quality and price. Through the variables and data analysis, through analyzing three dimensions: functionalism, experientialism and symbolic interactionism, which are related to luxury goods, jonathan s. On basis of the psychological point of showing their own superiority and honor, the dominant class in financial terms would engage in conspicuous 's universal concept of luxury is, it is an unique, rare goods which is beyond the scope of the needs of a people's survival and development, it is intituled as ing the consumer groups of luxury goods, the main luxury buyers includes: affluent population, which is divided into "old money" (aldrich 1988) and "nouveaux" (lararbera, 1988 ). Traditionally, the classification of luxury goods market takes the level of wealth as an index, those who can not afford or do not interest in luxury goods are "exclusive" (dubois and laurent, 1995). For a long time, luxury goods is available to the rich of the richest class, however, with continual introduction of new brands and new product lines, the middle class has gradually been ranked as target groups. With the impact of globalization, in recent years, the rise of some developing countries (china, russia), as well as countries of third world created the new consumer groups of luxury goods.
Thesis attempts to answer the following questions:What are the similarities and differences in the motive of luxury goods consumption between u. 1theories on ics demand is defined as the amount which has the ability or would like to purchase certain goods. For the current chinese consumer market, which is just entering a well-off level, its clearly strong phenomenon in the luxury goods market is not sufficient to be explained with demand theory. Because in accordance with the economic point of view, in terms of luxury goods, the majority of people do have the will to purchase but they do not have the capacity to pay for the goods, therefore, only the so-called rich class has a real demand for luxury goods. However, judging from the current situation in consumption of luxury goods, luxury is not entirely exclusive use of the rich, the pursuit of high-quality life of ordinary people especially the younger generation makes the level of their needs continue to increase. To meet the basic needs of life, this idea does not live with many consumers any more, taking inflation factors into account and basing maslow's theory of need levels, residents' demand for luxury consumption will far exceed the demand defined in economic a practical point of view, in many cases, the price of luxury goods (such as luxury villas, antiques, etc. Is much higher than its value, the main reason is that the speculation of luxury driving up the value of luxury goods. According to elastic theory, for different types of products (luxury goods and normal goods), the pricing strategy manufacturers have taken will also be different. For example, in normal circumstances, for goods (normal goods)which is lack of flexibility, because its price elasticity is less than l, manufacturers will raise prices to get greater benefit; for flexible goods (luxury goods), because its price elasticity is more than 1, manufacturers can lower prices to gain greater research believes that the emergence of these conclusions are based on the income level of consumers and the convergence conditions of consumer's preferences. This is mainly because even for the same goods, as income levels and consumer's preferences is different, consumers' price elasticity for commodity price will also be different. In addition, dues to driving by comparing psychology, when prices of luxury goods rises, it will make consumer demand increase, when prices is in a lower level, no one is interested. Thus, in a luxury market, luxury goods are often defined as goods which is lack of flexibility, it is necessary to raise prices to get more revenue. In addition, it is found in the research which takes the uk consumers as investigation objects that, there are three motives in purchasing luxury goods, , namely functionalism, experientialist and symbolism. Butterfly-shaped purchasers took luxury purchase as the way to trace a new meaning in the life, they did not think that conspicuous consumption was their goal; the isolated purchasers took luxury goods as a way of self-identification, what they had was very important for self-identification; the purchasers who pursuit of fame and status did not pursue feeling or experience, instead, they looked on luxury goods as a symbol to express their identity; the luxury-loving purchasers put all their energy and money in a world of luxury goods and observe of the buying motive toward luxury in developed countries it can be found that, the consumers of developed countries have transferred their motives from the former mass psychology, uniqueness and exclusiveness these social-oriented motive to the more personal- oriented motive, such as self-pleasing, self-gifting, internal consistency and quality assurance, this article will through the comparison of consumption motive toward luxury in china and u. To explore if the process of consumption motive of china, the emerging luxury market follows the patterns of luxury consumption of developed countries, whether china's luxury consumption has its unique characteristics, if has, what are they, how we should guide china's luxury goods consumption and formulate the marketing strategies through taking advantage of these characteristics? Goods is still a relatively new industry in china, its growth rate is higher than that of the united kingdom and other mature markets. At present, china has been the world's third largest luxury goods consumer country, the chinese luxury goods consumption reached 6.
Compare with the more mature markets such as britain, the most significant difference in china's market lies in luxury consumption china, the objects of luxury goods consumption is still products mostly, that is, consumers seek the latest series or products. And in mature british markets, consumer prefer worshipful experience, such as luxury holiday or time-saving services such as door-to-door delivery the united kingdom and other mature markets, luxury goods can be seen everywhere. In supermarkets, people even can buy the top of foods in china, the purchase of luxury goods is on behalf of the wealth and social status. Unlike china, in the united kingdom and other developed countries, it is difficult to judge the wealth a person has according to his acts in the purchase of luxury goods, because almost everyone has the ability to purchase some luxury r important point is that, there is big difference of people's concept of consumption, consumption levels, consumption patterns toward luxury goods between china and developed countries such as the u. In europe, consumption of luxury goods has become a habit, but the premise is that people has the part of disposable wealth for luxury goods, it is natural to buy some relatively expensive clothing, evening dress, accessories, etc. In china, the purchase of luxury goods are mostly young people under 40 years of age, while in u. In the form of consumption, for chinese people, the majority of luxury goods are concentrated in bags, perfume, watches and other personal articles, but in the u. It would get more information on china's luxury goods industry in order to facilitate carrying out the business in china, but the current studies are more theory, less original data, the thesis hopes to obtain first-hand raw data through survey methods to reflect the status quo of luxury goods consumption in china and the united kingdom to provide more research material for more deep-level theoretical r 3: section includes three parts. 1 research design and research is a comparative analysis, structured questionnaires are adopted in this research for understanding people's (from all walks of life) attitudes toward luxury goods. This method will help to meet the first research the needs of the research, a number of important raw data is needed to be quoted in this paper it will also cite some data and information from several authoritative organizations, magazines and web sites, which includes the world's luxury consumption, china's consumption situation toward luxury goods as well as the share it takes in world luxury consumption, and so on, these data will give a strong support for the implementation of the order to answer the research objects in section 1. A combination of chi-square and t-tests will be used to analyze and compare the motive of buying behaviour toward luxury goods between china and u. The questionnaire was designed based on previous research work on the questionnaire was divided into three sections:Background information of the dents' situation of luxury goods dents' motive toward luxury goods questionnaire included twelve questions which were based on the above topics. Invested the approaches of acquiring information of luxury goods, among 41 responders in china, 8 of them chose magazines, 10 were through television, 15 were through the network and 5 were through newspapers, three were from other means. 41 chinese responders, 8 of them believed that luxury goods for them mean perfume, clothing, accessories etc; 10 held that it means vehicles or villa, 3 held that it means other luxury goods; and among 45 british responders, 5 believed that it means perfume, clothing, accessories etc; 2 believed it means tour; 17 mentioned that it means vehicles or villa, 7 chose 9 expenditure for luxury showed in figure 9, among 45 chinese responders, 5 declared that they spent less than one-third of their income on luxury goods yearly; 12 declared one-second; 17 declared two-thirds; 5 declared whole and 2 declared 'more than'; while among british responders, 27 responders said that they spent less than one-third of their income, 17 chose one-second; 1 chose two-thirds; no one chose 'whole' and 'more than';. Purchasing luxury goods, 12 chinese responders said they felt regret frequently, 16 chose 'occasionally', 13 chose 'never'; 5 british responders declared 'frequently', 7 said 'occasionally', 33 chose 'never'. Symbol of social certain lifestyle or life interpersonal or occasion 12-2 reasons for purchasing luxury goods (british responders). Symbol of social certain lifestyle or life interpersonal or occasion asked the responders' intention for purchasing luxury goods, it provides 10 choices: high quality, design or aesthetic, brand culture, a symbol of social class, follow the trend, pursue certain lifestyle or life quality, for interpersonal relationship, work or occasion need, show off, gift, it also provides 6 levels of answers: sd-strongly disagree, d-disagree, n-neither, a-agree, sa-strongly and a- agree.
Studies have shown that, in the questionnaire of chinese responders', 34 percent of chinese consumers bought luxury goods as a business gift or for interpersonal exchanges, but only 4% of british consumers bought luxury goods as a business gift or personal communication, it may indicate that the purchasing of luxury goods as gifts of business is a quite common phenomenon in china. It has shown that, in china, using luxury goods as a means of sociability is already a common phenomenon. At the same time, the feedback of questionnaire shows that the community-oriented motivation of chinese consumers' purchasing of luxury goods tends to conspicuous consumption (in the questionnaire, 20% of chinese responders buy luxury goods is to show off, and responders of the united kingdom was 7%). This means that chinese responders in the questionnaire who purchased luxury goods as gift of business uses, their purchase motivation lead to conspicuous consumption. It can be inferred that those who use luxury goods gift of business uses include: affluent class in china, whose purchase motivation tends to conspicuous when marketing personnel develop marketing programs, it is needed to pay special attention to this unique phenomenon and customer groups in china. 2 tendency of purchasing motivation of british ed with chinese consumers, british consumers' personal guidance in purchase of luxury goods is more strong (in the questionnaire, purpose of purchasing luxury goods is for (luxury goods') high quality, design or aesthetic purpose, brand culture, the sum is added up to 50%, while that of chinese consumers' is only 10%). When they buy luxury goods, they consider more for if it is in line with their inner self-awareness, if it can represent their individual personality and identity, at the same time, high-quality which is represented by luxury goods also attracts them. What's more, british consumers will take buying luxury goods as a reward for their gifts, or dues to the celebration of a special moment to buy luxury goods for himself as a souvenir. In addition, it is found that the british consumers' personal guidance of buying luxury goods has a positive relations with non-commercial buying behavior (according to results of questionnaire, only 4% of british consumers bought luxury goods as a business gift or personal communication). Consumers are generally willing to purchase luxury goods as gifts to present relatives and friends to share their happiness. 3 phenomenon of buying luxury goods when travel ys, chinese consumers travel abroad to buy luxury goods at a very high proportion. Results ck show that 90% of chinese consumers buy luxury goods at the airport duty-free shop when travel abroad, while in the united kingdom, it was only 13%. In recent years, china's accession to the wto has significantly increased the business opportunities and sightseeing abroad, which makes the chinese white-collar group become the main population of this trend, and they also become the main customers who purchase luxury goods in foreign countries. Therefore, marketing personnel of luxury goods should focus on the marketing channels, such as the airport duty-free shops and duty-free goods on board. Consumption is one of the dynamic concept which is the most able to represent the times, every age, every society has its advocated basic consumption concept, no matter however powerful the strength of social integration is, as long as the social stratification eternally exists, buying behavior have different characteristics. But for most chinese, consumption of luxury goods is more a symbol for the successful performance. In today's economic globalization, china's new rich class has such a deep cultural stigma, which is represented as today's bmw, armani, diamonds these luxury goods.
When the use of luxury goods has become a way of life, the luxury consumption environment has been a trend. Among them, 1 000 million to 1 300 million people are active buyers of luxury goods, ;luxury goods they purchase include watches, handbags, cosmetics, fashion and jewelry and other personal ornaments. It is precisely because of luxury goods' individuation, people create a reason to buy them. Luxury consumers often use individuality of luxury goods to represent their personality, tastes and pursuits. Luxury goods consumption of part of chinese consumers' dues to their psychological uncertainty in owning property after becoming rich, while in the uk, luxury goods consumption also leads the lower class' positive attitude to make r, with the sound and rising development of china's economic system, the middle class has gradually become the main force of luxury goods consumption, china's tastes and the flow of luxury goods consumption is also quietly changing. Therefore luxury goods companies which are interested in the chinese market should grasp the current characteristics of china's luxury goods consumption smith, ll. This essay isn't quite what you're looking for, why not order your own custom marketing essay, dissertation or piece of coursework that answers your exact question? Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay complete our simple order form and you could have your customised marketing work in your email box, in as little as 3 senior lecturer in economics, essay uk researcher marketing essay was submitted to us by a student in order to help you with your page has approximately you use part of this page in your own work, you need to provide a citation, as follows:Essay uk, a comparison of buying behaviour toward luxury goods in uk and china. 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