Export business plan powerpoint
Thus a companys international business plan must address indicators that eventually force the issue of addressing further investing in the global expansion.
These may be on a market by market basis, or the whole of the international expansion pingan export strategy marketing plan (1).
To be discussed
- how to succeed in today’s global ance of a marketing research and ng a product to export
choosing target countries
export distribution plan
export product pricing plan
advertising and promotion plan
after sales and support plan
.
Of a successful exporter
long term thinking
patient
flexible
culturally sensitive
ability to deal with both detail and broad thinking and planning
good communicator with people skills
.
Players
exporters
manufacturers
export management companies (emc)
commission reps
freight forwarders/customs brokers
shipping lines/airlines/truck/rail
banks
foreign buyers
distributors
reps
retailers/chain stores
.
Of market planning
global market is a big place
we have limited resources
must focus efforts on best countries and foreign partners for our products
need to budget money and time for the most bang for the buck
need to fit into overall business plan
.
Marketing plan elements
written strategy for 2+ years covering:
products
target countries and sub markets
distribution channels
pricing
promotion
service
budget
travel
time goals
(see sample export marketing plans and template)
.
Market research tools
export assistance agencies
internet
colleges, universities & libraries
trade & industry associations
trade shows
information from other companies
foreign consulates & embassies
.
An export distribution plan
decide on mix of distribution channels:
distributors
commission representatives
chain stores
direct to end user
.
For advertising and promotion
begins with plan of how to find & reach potential buyers & distributors
direct mail and email
website and links (don’t forget foreign language translation)
use of media: magazines, newspaper, radio & tv
trade shows in usa and abroad
trade associations and directories
.
Sales and support plan
there will always be after sales service and warranty issues
normal u.
To revise plan often
this is a quickly changing world
learn by your mistakes and quickly adapt to new conditions and trends
key: learn to listen to your buyers & let the market tell you what it wants
.
Br />there is a large international sales and profit potential
to succeed, we don’t have to be the richest or smartest, but we must be ready to commit to the export process, putting in the time and effort required over the long term.
For international trade development
california state funded
fourteen offices in california
assistance with export and import
workshops
free consultations
trips and events
.
Essential training: course - linkedin ng technical skills through course - linkedin ng techniques: creating multimedia course - linkedin of export marketing in international uction to export al integrated plan - template and management marketing planning for exporters from emerging - better business sent successfully..
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