Handbag business plan

1)document actionsdownloadshare or embed documentembeddescription: get and idea on how to make a business plan for a handbag manufacturing company. All the required information is provided regarding the basic points which are necessary to make a business moreget and idea on how to make a business plan for a handbag manufacturing company. All the required information is provided regarding the basic points which are necessary to make a business ght: attribution non-commercial (by-nc)download as pdf, txt or read online from scribdflag for inappropriate contentbusiness plan “fratelli rossetti handbags” viale stelvio n°173 - 21052 busto a. In 1892 the first shoe factory was set up by giuseppe borri leather tradition in 1990 the owners had to close down the business because of the international competition. In the recent years busto has lost its importance because of the shutdown of lots of businesses due to the economic crisis. High quality handbags will be offered in our one brand shops and in every multibrand showroom.. To be successful our business will invest its money constantly in the styles and technical research and this will allow us to have a fair price-quality ratio. The offer of our products consists of two options:  medium-high quality handbags will be proposed in duty free shops. To forestall the competitors and to maintain the interest of the customers who count on the quality of our handbags and of materials used in manufacturing. By offering a high quality product made by a qualified team and with an inimitable but easily distinguishable ss mission (handbags sector). The success of our business will depend on the ability to create a r one of higher quality will be able to compete with some famous brands (prada. The manufacturing process is long and they can't feature our skill and have chosen a market niche that is not affected by asian t market:Our business has several competitors such as bottega veneta. After a 5 years from the setting up we want to maximize the profits and minimize the costs by giving licence for the production of high quality offer of our products consists of two options:Production of handbags made of high quality leather and valuable prices guarantee:  the quality of the product.

The manufacturing plant is in parabiago because it's an area rich in excellent leather craftsmen that may collaborate with us. The town is the base of “associazione calzaturieri di parabiago” which groups shoes and accessories' producers of 38 businesses from six towns in the area of milan. Who creates designs that will be made by her t planning and ied and motivated workers to make high-quality handbags. Dialogthis title now requires a credituse one of your book credits to continue reading from where you left off, or restart the t ss plan for ed by manila manyarelated interestshandbagbrandfashion & beautyfashionluxury goodsrating and stats0. Dialogthis title now requires a credituse one of your book credits to continue reading from where you left off, or restart the t main ultimate guide to business sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard at work on your plan. Plans for expansion include setting up distribution and manufacturing relationships in new york, another fashion centric goldmine where the company aims to gain greater market an emphasis on environmentally responsible fashion, i’ll be denim will also be starting a jeans recycling program where consumers will be able to ship or drop off old pairs of jeans and have them used in the manufacturing process for new ry research has found that us consumers own on average 7 pairs of jeans and stick to one brand based one one important variable, fit. Founded by reputable designer elena horowitz and business partner james foster in october, 2012 with the duo having gone from a small basement operation in elena’s home to successfully launching their online store and scaling their both founders worked for several years in the retail and fashion industries respectively, one thing became increasingly clear to both of them, the industry is in the midst of a deep moral and ethical crisis. Online sales by 20 percent by end of year through influencer and social media marketing r with 3 additional local high-end fashion boutiques with shared values as distribution se online social presence on facebook, twitter, instagram, and pinterest by 30 out a “custom apparel” line of the business giving online consumers the ability to create their own denim jeans and ii (next 12 months). He serves as the chief executive officer (ceo) and oversees all supplier relationships, business logistics and strategic size and r report that focused exclusively on the denim consumption habits in the us found that an average us consumer owns 15 denim garments on average, 7 of which are pairs of jeans. Our plan is to leverage our american heritage and love for the fabric and use a marketing strategy that is closely aligned with building personal relationships with our target market. Handbags keep us organized and are an asset for any woman who carries essentials to several locations. Different types of handbags are based on the individual’s g obsessions is the wholesale company that was formed by four college students who had an idea for developing and promoting their designer handbags and found their revenues would increase with proper marketing and a solid business plan that promotes their motto of a lifetime warranty of the products they sell. This company operates under the value of the “5 – r’s”, which are: right product, right store, right condition, right time, right ly, the women entrepreneurs have explored the potential of handbag obsessions and reviewed expanding the line to include a variety of handbags to conform to the younger and older generations in addition to their focus on the twenty to forty year women.

It is our goal to establish a reputable name for our company and to further develop the business, business infrastructure, internal systems, product and service development, and extensive marketing and geographic focusing on its strengths, its key customers, and the underlying values they need. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end house wife, in our market. It also provides the step-by-step plan for improving our sales, gross margin, and primary purpose for the situation analysis section of a marketing plan is to describe what is happening in the markets, in which the company competes, and the companys product and distribution trends. That impact on the company competitive situation , which provides a description of major competitors with size, goals, market share, product quality comparisons, marketing strategies, marketing spending, t situation , which includes sales, prices, and contribution margins; net profits of each company product line are ths: motivated business owners prepared to enter wholesale club to energize the handbag market each handbag has a name, an identity, that customers can quickly connect with handbags will range from elegant, glamorous and sophisticated to everyday, practical and professional placing product in established wholesale club increases customer accessibility promoting handbags for sale in an established wholesale club will increase customer convenience in viewing products anticipated demand for handbags at a wholesale price- most women purchase at least one the 5 established designs of handbags have a variety of colors and shades to match outfits weaknesses: product appeals to 50% of the population b) need to set price for each item c) set up webpage to promote wholesale club and for online sales d) need to source suppliers for handbags to keep costs at a minimum to sell at wholesale price and maximize profits to owners e) need to define sales and advertising for wholesale club f) 5 business owners in wholesale club to make decisions at each stage g) need to define market position and who our customers will be (high, middle, low end). Businesses which claim to offer quot;designer handbagsquot; do not back their products up with a lifetime warranty. Our closest competitors are local pre-manufactured handbag retailers, other handbag-selling websites, and the market of knock-offs and counterfeit replicas of our products. Retailers, both local and national via websites, offering handbags do not offer the versatility of being able to purchase a handbag for everyday use and for a more glamorous look. Other companies will sell knock-offs, handbags just like name brands, but with their name on it. While this store has a huge selection, the quality of the handbags leaves a lot to be desired. While the handbags are often good copies of famous brands, the execution is sometimes off. Many of the handbags are made out of less quality cheaper material, giving it a tacky is the result of each sale above g obsession should not only provide the best service to our customers but set the benchmark for our competitors and other products within the wholesale are spending less money on items for themselves and are starting to save more in anticipation of the economy getting worse yet. Of their budget on apparel items and if we were to take a poll on the percentage of apparel items that are handbags, unfortunately the percentage would be even lower. We offer exclusive services so each customer knows they’ve purchased an elite product that can’t be bought in just any department offer home party services on a more personal level, this would make the focus totally on our handbags.

For our repeat customers who have purchased several of our handbags the opportunity to select a matching wallet free or a monetary discount coupon to apply toward their fifth purchase after every fourth purchase of a handbag, as our appreciation for their continued support of our company. Marketing plan is a road map that handbag obsessions uses to accomplish a focused marketing goal. Several objectives are contained within the marketing plan that include goals for personnel utilization and market expansion. One set of marketing plan objectives that all business owners keep a close eye on are the financial objectives that determine the return on the marketing plan and its overall profitability. A revenue objective has not been developed for handbags obsessions, but it may be that the company intends to generate $100,000 in sales during a predetermined time frame that the marketing plan is in effect. The objective of the marketing plan is to track these costs and find ways of lowering them to make the product more price competitive in the marketplace. It would be appropriate to make this decision before pricing each handbag as it will effect the final cost of the product. It may be determine that the costs of certain materials to make each handbag are higher than comparable materials, but the quality is higher. It is possible that a small orders may result in demand exceeding supply and loss of revenue while waiting for more handbags to arrive from overseas. Locally made handbags will require less costs in sourcing manufacturers and order times for new ing plans not only map out advertising strategies, they also monitor advertising costs to try and find the best value possible for marketing are constantly altered and changed in various target markets until the projected profit margin is ts: pax: large bag pucker: classy evening keri: medium bag race case: business bag leisure: an anytime bag for any occasion price: in addition, handbag obsessions will be offering other services such as purse parties which will also be low in cost to compete with the g obsessions utilizes mainly word of mouth to get products known. Handbag obsessions are distributing thousands of brochures for creating customer awareness for our products in trade shows, fashion organizations where our sales representatives are business will need to identify sales per month targets and monitor to ensure projected are ency cont. Ul>

marketing objectives

financial objectives

target marketing

positioning

marketing mix

breakdown of marketing costs

link to sales projections

controls: implementation milestones, contingency planning, recommendations and alternatives

appendices bibliography

08/22/11. Li>

some of the handbags we carry are comprised of private dividers which allow us to carry items that we use on a regular basis.
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handbag obsessions markets its product line with each handbag having a name and an identity that customers can quickly connect with. Li>

types of handbags:

pax - perhaps for large bags that can pack a lot of items

pucker – a classy evening type handbag

keri -medium size handbag that allows for the daily needs

race case – perhaps a business attaché’ case for the professional woman working in a rat race

leisure – perhaps a handbag for the more leisure times in our lives such as grocery shopping, running errands, etc. Li>

we are seeking funding to expand handbag obsessions operations to include a catalog of our products

based upon conservative market growth projections, once start-up funding is secured, the company expects to generate very healthy sales revenues in fiscal years 1, 2 and 3. Ul>
handbag obsessions will increase sales to more than $1 million in three years, while also improving the gross margin on sales and cash management and working capital. Li>

handbag obsessions business plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Ul>
information in this section provides rationale and support for the marketing objectives, plans, and strategies that we’ve outlined. Ul>
women's handbag market is over a $1b a year business nationwide

handbag obsession expects to capture about 50% of that market

we forecast this summary for the end of the fiscal year due to our low cost and high quality products

needs:

new york and california have the highest fashion stats in the united states

trends:

focused on providing high-end merchandise at a lower price in order to attract consumers

growth :

marshal cohen, a chief industry analyst stated, “sales of handbags actually increased by 31% in stores nationwide and over 14% due to online sales”

08/22/11. Ul>

there are only a handful of other businesses offering designer handbags

our competitive advantage stems from our design experts and the quality of our products. Li>

we have planned via our marketing plan and from input from the team. Li>

if success is where preparation and opportunity meet, then handbag obsessions will be very successful. Li>

maintaining a dashboard linked to the marketing plan will provide a road map that monitors the achievements of goals and objectives. Ul>
evaluate each handbag that we sell to ensure that price is an indicator of value.
Li>

a break-even analysis could be employed to analyze total revenue and total cost to determine profitability for each handbag. Ul>
to ensure the success of our business it will be necessary to introduce new products and develop brand extensions. Li>

the logo could be applied to new streams of products that would compliment the current handbag varieties. Ul>
as our handbags will be placed in wholesale clubs, it will be important to maintain relationships with each club to retain target market. Dealing with matters as they arise within the clubs quickly and efficiently, will ensure continued success of our business. Ul>
profitability success will be determined by sales and repeat business, but our reputation success will be determined by customer satisfaction. Ul>
one of the critical issues we’re going to face with starting a new business is the economy. Ul>
ultimately our mission is to supply each of our unique customers with the finely detailed handbag style of their choice that creates an exceptionally outstanding look and enhances their appearance meanwhile maintaining organization of their possessions. Li>

provide each customer with a quality product that offers an assortment of handbags that will present every woman with self-confidence and certainty in an appealing and elegant way. Ul>
we want to create a shopping environment that caters to the needs of all women

to become the number one handbag company throughout the united states

to achieve a net profit of $50,000 by the end of the second year, and $150,000 by the end of the third year. Li>

to be an active member and participant of all the surrounding fashion shows where models are using our handbag products in their shows. Li>

08/22/ial objectives

revenue

revenue objectives for our marketing plan needs to be very specific so that the company can have a way of measuring the plan's success or failure. As handbag obsessions is a newly launched product in the marketplace, objective and task would be the best approach.
Li>

after the marketing plan is completed, analyzing the advertising dollars spent will assist with determining more efficient ways to spend those dollars on future marketing plans. Li>

profit

profit projections are a significant part of the revenue projections in the marketing plan, and profit must be monitored as closely as revenue. Li>

profit is not just a function of how low the company can get the cost to deliver product, it is also based on how much handbag obsessions can raise the asking price. Ul>
handbag obsessions will be discovered through:

neighborhood storefronts

friends and customers by word of mouth

personal shoppers and email listings

women’s fashion magazines

local press and advertising

travel, business and shopping catalogues

professional woman ages 30-55

household income over $40,000

enjoys the luxury of owning quality and elegance

psychographics

looks for bargains, but is willing to spend money on quality items

would like more assistance in understanding what type of handbag is appropriate for her and her lifestyle

wants to look her best because she wants to feel good about herself as well as make a good impression at her job. Ul>
leisure activities

supports the arts

business woman and mother

watches hbo, lifetime and the hallmark channel

reads vogue, new yorker

is internet savvy

travels and enjoys visits with friends

enjoys eating out as well as taking time for herself at the spa

fashionable, high standard quality handbags that are unique and can’t be found anywhere else

what is the single most important benefit it offers? Li>

coach, gucci and any other highly marketed designer handbag

what is the significant customer benefit of that difference? Li>

none of the other companies offer money back guarantee with a six-month warranty included in the purchase of the handbag. Ul>
handbag obsessions is based on the following factors :

product:

pucker

keri

race case

leisure

price:

the company will offer quality handbags at less cost than the existing market standard. Ul>
handbag obsessions is a new product at the introduction stage of the product life cycle. Li>

marketing mix consists of:

pricing

product

promotion

once the channels of distribution have been finalized, it will be important to link these to the business strategy to breakdown the marketing costs. Ul>
the marketing costs are a detailed examination of the costs incurred in the business and an administration of the marketing function.
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each handbag will also need to have individual sales targets as each handbag will have a different appeal to a different target audience. Ul>
each handbag would need to apply a percentage of the sales to promotion. Li>

as this business requires an initial high cost promotional campaign a 10% cost per anticipated sale would ensure each handbag contributes to the marketing costs. Ul>
placing handbags obsession in a wholesale club brings a unique marketing issue, as the owners will need to maintain a tight budget as the wholesale concept results in lower cost items for the customer. Li>

templates for completing a marketing budget plan are readily available and microsoft has several templates. Ul>
sales projections is a month by month prediction of the level of sales handbags obsessions expect to achieve. Li>

real-time adjustments can be made for each handbag depending upon the achievement of each target for each month. Li>

questions handbag obsessions needs to ask to clarify the sales projections. Li>

complete two forecasts “best guess”- results the business hopes to achieve and “worst case” – low estimates that you are confident of achieving that result in a break even rather than high profit outcome. Ul>
marketing plan will be updated and revised every 12 months and reviewed every quarter. Li>

* this will ensure that the marketing plan is on schedule and make corrections if needed. 2006