Literature review on consumer buying behavior essay

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Between income and impulse buying ture review on impulse buying marketing s influences consumers buying s influences consumers buying of related literature and d theories of the dependent and independent variables of this study are included in this chapter. The theories and models are then use to develop the conceptual framework of the research, focusing the factors influences consumers buying ing to foxall (2007, pp. 3), consumer behavior is an important part of academic marketing as there is no fix rules but application area that depends on the disciplines like economics and psychology that provided with the attitudes, methodologies, theories and final decision process of the household consumers usually involved evaluation, buying, consumption, and they way and price that they would get to get rid of the products in the the buying of automobile, there are a lot of factors involve in the decision making such as price and additional costs, need which are the basic factors. However, there are also several factors that customer usually take in to consideration before they actually make the purchase, choosing the dealership, car models, methods of payment, designs, options, and so ing to this case of purchasing an automobile, the generic model of consumer decision making is can be apply to as it consists of:Evaluation of -purchase the case of imported automobile, it is usually beyond the need as the simple, cheap, made in the country can fits the need, whereas this imported automobile is a luxury product and so it's more of the wants, desire and fashion or trend. However, it is not clearly identify if the people received the message would reconsider, knowing that the referrers are (1997) mentioned that demographic factors influenced customer's buying decision are the internal factors including gender, age, income, education level and family (2000) commented that the market is divided based on factors like age, gender, income, occupation, education, family size, and religion, race, generation, nationality and social class. For example, graduate students have different buying behavior comparing to the undergraduate students even though they might stand in the same age group. Peter and oslon (1996) have indicate that the different in the income level of people has influences on the value, behaviors and agreement with solomon (1999), the buying power and market potential is also define by income of a person, as people obtain goods and services that they need to show their choices, in which more money will be required to do ing to solomon (2006), culture is a society's character that includes theoretical ideas like values and ethics and physical matters and services like automobile, clothes, food, sports, etc, that are delivered or respect by a society. In the other word, it's a set of belief, norms, values and traditions that share among the e is being learned and has a long effect on the behavior of an individual.

It involves measuring consumer' major aio dimension activities (work, hobbies, shopping, sports, social events), interest (food, fashion, family, recreation), and opinions (about themselves, social issues, business, products). People from the same family, social class, or income level can have totally different of buying decision ing to kotler and armstrong (2001), the process of buying differs from each product or service, a bottle of shampoo, a tennis racket, an expensive mobile phone or computer and a new car. The harder the decision, it's usually the more expensive the product is and therefore require mostly more people and time to consider before making the icant : the four type of buying behavior. The three models of consumer decision which are used to explain the decision-making in details are:Cognitive - taking purchase in such a way that it is the outcome of rational decision-making rcement - taking purchase as the learning and modifying behavior as a reaction to the opportunities, rewards and costs present in the consumer's - taking purchase as the learned behavior which being brought out by specific inducement in the consumer's buyer decision recognition a information search aevaluation of alternatives apurchase decision a post purchase 5. In 2005, the reason that consumer decided to purchase a new car is just because they want. At the same time, the reducing in the sales of the cars has affected finance company and therefore these finance companies then starting to be more lenient with the buyers by offering lower interest to courage more sales which can then be identify that interest rate is one of the most important factors that influences the buying behavior of the customer towards the automobile. The positive factors is being obstruct by the negative factor like fuel price that's been increasing and which unfortunately effect the decision of the customers in buying the new vehicles, whether or not to buy or reconsider about the model and size of the vehicles they going to buy. This essay isn't quite what you're looking for, why not order your own custom marketing essay, dissertation or piece of coursework that answers your exact question?

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