Radio station business plan
Back to blog e your online radio station the last decade, there has been a radical change in the radio: internet has changed the way in which listeners tune into their favorite stations, which gives us endless possibilities to offer a more personal and customized musical the forefront of this change, we find large corporations such as pandora and spotify, among many others, or iheartradio , which offer new ways to connectlisteners to their ing to the aimc (association for research in media), more than 11 million spaniards listen to radio via the internet.
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Radio business plan
Study released by edison research studyrevealed that the main reasons why listening to live radio streaming are: greater diversity (38% of listeners); viewing information on the content being broadcast through the player (34%); and a clearer signal (33%).
Online radio project starts with a business first step in our project to create an online radio will be to develop a business plan that allows us to properly size our project and have an estimate of its economic “business plan” should follow a similar structure to this:Introduction and executive summary.
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Therefore, it should contain a brief summary of the most important aspects of our business ition: existing stations, comparative strategies of our competitors, describing their strengths and weaknesses, competitive advantages, etc..
Of the station: organizational and professional experience of the team and its mission and entation plan.
Proper planning of all necessary for the audio streaming (eg,creation of the website from where we will broadcast) activities and creation of a schedule of milestones and responsible for carrying them ing and sales strategy: positioning and differentiation of our online radio station,as well as activities and resources necessary to achieve the desired levels of audience;programming definition, musical style and creation of channels; traffic planningobjectives in short and medium terms, activities and audience loyalty.
It is important to consider that the musical style of our radio station defines our audience segmentation.
You can see, not only streaming belongs to the video world, in later posts we will talk about important issues such as: managing the songs copyright; technical requirements andsoftware needed to create our studio; or how to get a more cost effective station by ículos relacionadas/related articles:How to monetize our online radio website of an online radio se your online radio e the results of your online (will not be published) (required).
Video ing case back to blog e your online radio station the last decade, there has been a radical change in the radio: internet has changed the way in which listeners tune into their favorite stations, which gives us endless possibilities to offer a more personal and customized musical the forefront of this change, we find large corporations such as pandora and spotify, among many others, or iheartradio , which offer new ways to connectlisteners to their ing to the aimc (association for research in media), more than 11 million spaniards listen to radio via the internet.
