Trend market research
Books & white ted market research trends for sarah schmidt, on december 15, market research trends should you expect to see in 2017? This blog post shares different perspectives from a wide variety of market research professionals, suppliers, and executives in the out the quotes below to find out more about what the future may hold for market researchers and the industry as a ration of technological changes. The one thing we can all expect to happen in the market research field in 2017 is an acceleration of the technological trends that are ceaselessly impacting market research work. Simultaneously, the industry will struggle ever more with how to implement and handle all of its latest research possibilities. 2017 will be a boom year for market research, given the level of macro, political, monetary, and economic uncertainty across the globe. Leaders will engage strong primary and secondary research firms to objectively understand the drivers of their evolving customer, competitive, supply chain, and macro dynamics. With both clients and colleagues, i see a renewed emphasis on our need as researchers to consolidate/interpret data and communicate to senior leaders only the core set of issues that really need to be addressed. Today, we find ourselves in the ‘water, water everywhere, but not a drop to drink’ scenario, but there seems to be a major shift in client/leader expectations for us as researchers to expertly simplify and consolidate the data for them. Whether we’re talking about ‘big data’ or a year’s worth of research studies, finding ways to synthesize and position for senior management consumption has proven difficult for researchers. Part of the challenge is that we as researchers are trained in research — not communication. We tend to expand upon findings and flash numbers/trends — when senior management wants concise direction and a clear point of view. Throughout the industry, there is a bias toward more storytelling, less “researchy” presentations, and tools like dashboards that are providing initial dents into this issue. I fully expect to see more emphasis here from clients and the research industry as a whole.
The soaring growth of big data and related tools will drive the implementation of exciting new reports and platforms based on automated market research. So much so that automated software, carefully fine-tuned to suit specific market research needs, is the only way to take full advantage of the data options available. Research firms that are capable of seeing the possibilities and developing the software tools to capitalize on them will deliver exciting new market research options. However, the best and most reliable research products will put a layer of human filtering and analysis on top of algorithm-driven data, in order to weed out bad results, deliver value-added analysis, and convey the meaning of data points that seem to be outliers or anomalies. We expect desk research to be more demanded and robust on results than ever in 2017 for three reasons. First, as the focus of marketers has ultimately shifted to digital, desk research methods provide a way of synthesizing various insights into behavior of the connected consumer and capturing the key market trends. Secondly, in view of economic stagnation predicted for many advanced economies around the world in 2017, businesses will search for more cost-effective ways of doing or sourcing research, giving desk research a competitive edge over other approaches. Lastly, the availability of published information has increased immensely over the past several years, presenting an opportunity for desk research professionals focused on specific areas of expertise. Over the last several years, the market research industry has been focused on ‘big data,’ using quantitative data to try to target the specific needs of the customers. But all that emphasis on quantitative data can’t provide any perspective on the future market, future opportunities, and future needs of the customers. Today, more and more companies are realizing the failures of big data, so that the big market research trend for 2017 and beyond will be qualitative market research where we can uncover new needs, new insights, new opportunities that will guide innovation. Big data answers the who, what, where, and when, but only qualitative market research can answer the why — why people shop and why people buy — and that is where the future lies for market research. I do sense a growing realization among buyers of marketing research, however, that mr is more than software and assembly-line operations.
Marketing research is research, grounded in the behavioral and social science, and not software or canned solutions. 2017 will be the year we stop thinking about market insights in terms of market research projects, and instead, build continuous dialogues with our key stakeholders. We’ve increasingly seen our clients ask for market research that ties customer attitudes and behaviors to real financial performance of their company. Tools such as text analysis of customer reviews, actual store traffic, and in-the-moment research will be useful only if they actually predict financial outcomes. Our recent presidential election has shown that surveys don’t always synch with real world results and marketers can’t afford this luxury. One market research trend we expect to see in 2017 is the increased demand by management for providers of insights and analytics to deliver concise recommendations that are more visually compelling. So, while employing technology to gather more data on consumers, truly savvy marketers will also strategically deploy qualitative research, including behavioral science, in order to:Better observe the real behaviors of our consumers;. See marketers who truly want to understand the critical ‘why’ behind all the data digging deeper and getting to the personal dimension so that they can act with impact. The driving force in research in 2017 is going to be the continued relentless move toward faster/better/cheaper research. As c-suite executives push for faster, more collaborative, and rapid-iteration product development, research must fit into that realm. Take a look at the market research trends we published last year in january research 're visiting think with google, united g for local insights? Select your market from the list ts you you the past two years, searches for "best" in "low-consideration" categories have seen rapid growth. Learn more about this trends and y shoppers are in the driver’s seat now—here’s what they’re looking for.
Marketing myths we debunked by studying youtube’s y shoppers want more help in a hurry—here’s how to succeed this mmatic about consumer trends, from how people are using apps to video consumption on e trends and popularity of products across the e the role of online sources in the journey from consideration to real-time search data to help you gauge consumer search up-to-date industry benchmarks for your display the latest data, insights, and inspiration from up to receive your selected communications from google inc. Look at the evolving e-commerce fmcg retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 's next in e-commerce? Here, we’ll look at trends in a few select are consumers spending and saving around the world? A long time, no one outside it showed much interest in apis, but mit research shows that the most successful digital companies make above-average investments in apis; these companies know that apis are fundamental to their strategic success. The easier way to drive higher marketing the advancements in big data, advertisers know more about consumers than ever before. And yet, they’re still challenged with how to drive the greatest return for their marketing budgets. And we all know what happens when executives don’t see the roi they’re expecting—they cut er optimism continues to rise in many markets around the contrast to the ongoing market challenges facing global fast-moving consumer goods (fmcg) manufacturers and retailers, consumers are in better spirits than they were at the end of 2016. 2017 consumer confidence consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four ctives: 3 things big fmcg marketers need to do to win you’ve been hiding under a rock for the last couple of years, you’re seeing the fmcg industry transform right in front of our eyes. So here are three things big fmcg marketers need to do to win as the industry ctives: has the traditional trade planning process become obsolete? So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market ctives: how to make a good kid tore his favorite pair of jeans and you need to know if your local store will be open after work so you can pick up a replacement pair. The good news for marketers is that the fundamentals (and tools) remain the same across ctives: lessons from the auto show – for all many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world.
That’s where the right neuroscience tools can ctives: why an early financial view is crucial in prioritizing innovation ies striving for “leaner, bigger, better” innovations require realistic marketing inputs and an accurate forecast to identify their most promising initiatives. Proving that “consumers love it” without a realistic volumetric assessment simply isn’t ll fervor: anticipation builds in russia with two fifa tournaments n sports’ latest 2018 fifa world cup tracking study shows that 94% of russians are aware of the fifa world cup, with three-fourths saying they’re excited about the prospect of hosting the cial trends in sports global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in a year of great change, consumer confidence finished on a high note in most consumer confidence increased modestly in 2016, a time of great political and economic change around the world, rising three points between the first and fourth quarters to 101. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer goods study identifies the attributes consumers are looking for in premium product offerings, and reveals the underlying sentiment behind the reasons for purchase. Concerns shift as a the third quarter of 2016 saw considerable economic diversity across the markets measured by nielsen’s global survey, consumer confidence in the u. Armed with new products have always rushed to be first to market, as first movers often establish a stronghold that can be difficult for later entrants to break into. While there is some variation across regions, the story stays the same: artificial is out, many of us avoid food with long lists of ingredients and consumers are intent on removing the bad and adding the s in africa's dynamic markets reflected in the latest g turmoil and volatility in many of africa's markets are reflected in the ranking indicators of nielsen's third africa prospects report, with six of the nine countries shifting in position over the past six n tv: cashless payments as more than linear consumer spending increased by the trillions over the next years because of increased access to cashless technologies, payments will evolve from linear transactions to opportunities for g social change and awareness through addition to representing their countries and competing for medals, para-sports athletes participating in the rio 2016 paralympic games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first paralympic games in rome, italy in mpics and n sports' latest report examines not only the rising interest in para-sports and the paralympics, its growing status as a media product and how the games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports keys to unlocking the millennial a consumer group, millennials are just starting to flex their spending power, which will grow significantly in the coming years. Taking a closer look, a majority of global respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a on sense: if your category is too crowded, expand it with demand-driven g a brand isn’t easy, especially for those in in crowded categories. Sense: asymmetric marketing—small investments for big ers often think of “earned” media as asymmetric marketing opportunities—they’re cheap and fast, which make them quite easy for smaller brands to exploit. But the power of earned media as an asymmetric strategy is more appearance than ence in middle eastern and south african markets declined in er confidence showed a downward trend in q1 2016 in some countries that are reliant on oil production. Lines deepen for many around the global consumer confidence remained stable in the first quarter, there was notable variation on a country-by-country basis, and many markets noted a growing recessionary sentiment. Through our unique data assets, industry expertise, and analytic solutions, we help you get the right products in the right places for the right people, giving you a winning world’s most successful brands trust us to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market do we do it? Than 12 million consumer surveys lleled information, combined with best-in-class data modeling, and industry expertise enable us to go beyond reporting past performance, to also forecast where markets are headed.
And our team of industry advisors is available to provide direction to help you navigate the rapidly changing business ibe and get key market trends and insights relevant to your industry each will not sell your information.
