Resort business plan
Plans ss plans - volume resort business by: david ss plan seven elms se city, michigan seven elms resort outlines how it will provide quality es, cost-effectively, in a popular northern u. This plan successfully raised capital for ition, renovation, and company start-up related & lounge itive gy & seek funds for the acquisition and renovation of seven elms resort, -marketed, 17-room "boutique style" hotel a couples' "getaway" to provide relaxation tion in benzie county, a popular tourism spot located next to of michigan's lake michigan. Refurbishment and other new amenities, seven elms resort will basis of a highly profitable hotel venture. We are seeking funds p and expand the business in a phased approach, as this elms resort's owner, steve m. In foundation for the plan is a combination of primary and ch, upon which the marketing strategies are built. Discussions iews were held with a variety of individuals involved with r businesses to develop the proforma data, review the ial, and competitive tion in the prairie style period, our hotel's design furniture will reflect this "organic" approach e an overall comfortable experience. As ts, the 10-acre site would allow for future expansion of the n of the resort (phase ii). A ss plan is primarily a communication tool used to obtain certain instances, particularly with our early stage company, ss plan also serves as a strategic ering that lenders are inundated by numerous unities from which they choose only a few, this business bes our story and how we intend to grow.
Business plan for resort
Seven elms resort, ment team has made an in-depth analysis of its opportunities sses and it has concluded that the company has an excellent ology for business ticated business planning helps management answer questions, : what will be our record of achievement? Are we setting realistic and attainable goals uctive and useful business planning requires a tanding of changes taking place in the marketplace in which y competes, or plans to compete, and the ever-changing s. In-depth technical skills in a variety of disciplines such ial analysis, sales and marketing, latest technology, and are critical components in assessing a company'unities and ping the business management of seven elms resort, inc. Management is cial finance partners who share its vision and desire to this exciting business opportunity in the resort community of , michigan. Gallon hot water heater, 600-amp electrical service, intercom system,Two central vacs, water softener, sump pump, 4-camera security system,Cable television, smoke alarms, and telephone elms resort, inc. S mission is to provide quality es to our guests in a comprehensive and cost competitive manner,Providing the finest accommodations in benzie county, y business plan business plan serves to detail the direction, vision, and planning e our goal for providing superior and comprehensive hotel and es. M property ideas and establish fy and quantify long-term and direct benchmarks for measuring elms resort shall fill a niche not presently available, namely tely priced (under $130 per night, summer rate) resort. An on-site lounge, a grilled food service, an indoor and outdoor , and a morning continental breakfast offering, we shall ves by becoming a "boutique style" resort another motel.
Business plan for a resort
With the construction of an outdoor pool adjacent present indoor pool/whirlpool/sauna complex and our ishment and new amenities, seven elms resort will form the basis of. Since 1985,Steve has had extensive experience in creating and managing environmental and economic development-oriented companies involved consults with area businesses in development-related issues,Including finance, and is a united states sba counselor at the ss development center at the university of michigan. He is a fast track program instructor, a michigan licensed loan solicitor,With a specialty in commercial finance, and a guest lecturer at u-m ss plan writing workshops. He has started previous business ate subsidiaries and looks forward to managing seven elms resort tly, steve is an m. Candidate at u-m and holds a bachelor degree in business economics with a minor in chemistry from advisors to the elms resort, inc. Has additional key staff members and advisors during the development, planning, and initial planning phases. Steve blackburn will manage all aspects of the business and pment to ensure effective customer responsiveness. Joined the american hotel and motel ate development purposes of this business plan document, seven elms resort,Inc.
Phase i and phase ii for developmental growth are phase involves preparation and development of seven elms the ideal property is acquired, seven elms resort, inc. Incorporating a total quality management approach and a iation program, seven elms resort will develop key repeat guests patrons. Through word of mouth and advertising, our reputation affordable "boutique style" resort shall ty renovation will include the makeover of 18 to 17 rooms (with ) and the conversion of the present onsite property manager' to lounge gathering space. Seven elms resort shall evaluate occupancy position to determine if a facility expansion is elms resort anticipates additional support staff would be needed proper time (phase ii). This plan does not contain funding needs & lounge ishing a hotel and lounge business clientele will take some time, research revealed word-of-mouth /recommendations /referrals and the primary way in which hotel and lounge services are selected by . Good portion of the past guests to the property will no longer return,As the present ownership has operated the property as a itive ths of seven elms resort, inc. Blackburn understands the service ss, has traveled extensively frequenting numerous ishments, and has gained invaluable experience in tly, a mid-size "boutique" resort niche is vacant lake michigan market, with present lodging on the high end, averaging. 225 per night (and up) down to older motel properties of $79 per l b&b establishments may fall into the middle, however, , as a resort-style property, will serve its niche by ry keys to success.
Property designed for the guest and/or lounge nt guest award lled overhead and operational r and ongoing guest technology/software d lounge (piano bar, dance floor) , timeless and comfortable ted management and associate support elms resort, inc. Many homes and estates date back to this era l enormous "summer cottages" were built on ore and are still in evidence elms resort shall fill a niche not presently available, namely tely priced (under $130 per night), resort-type ed with an on-site lounge, a grilled food service, an indoor r pool bar, and a morning continental breakfast offering, we entiate ourselves by becoming a "boutique style". Versus simply another prairie style surroundings will attract and retain guests iate such refined /political elms resort management will not move the project forward until obtained an option to acquire one of the 19 benzie county, michigan,Liquor licenses. Present facility zoning allows for this proposed use,Including a bar, cabaret, grill, and dance floor logy er programs greatly simplify the financial recordkeeping 's businesses. Seven elms resort t the resources necessary to train and operate the system in generate the reports and manage the itive environment. And motel properties in adjacent communities are not listed,However, they do advertise in the yellow elms resort hotel and lounge is attempting to carve out a t in the lodging market; that of a "boutique" style,High-line property at mid-line pricing geared towards adult couples marketed to families. Hotel and lounge is a ss—new business can be obtained by encouraging and t guests to refer future guests. Networking within business is important; even if the business results are not , it is an excellent public relations opportunity.
Live piano, or trio, on the weekends will add excitement to the resort and ity residents and guests from other properties. Everyone associated with seven elms resort will hing possible to ensure a satisfactory experience for the guest, future business (and a future referral) is not at ing strategies will build on this model, taking advantage itating events, fostering word-of-mouth recommendations, ng satisfaction through interacting with the future or y of opportunities and threats in the l, the environment appears very positive for seven elms resort, forces driving market demand, mainly economic and geographical, , with more people staying closer to home for shorter getaway their comfort level of visiting lake michigan, one of t's premiere travel destinations. On the negative side, competition, and it will take a while for seven elms resort to get. Established" in its market gy & business is driven by referrals and repeat business, so for the years seven elms resort will need to be aggressive in attracting . The marketing strategy is subject to change upon guest markets—geographical: the major cities within a of the markets - consumer:New visitors traveling to the - and upper-income ing visitors to the sses needing to hold small overnight planning and oning and product its guests, seven elms resort will be positioned as a new, aped, nature-filled, unique atmosphere hotel with a bar e that fits an adult "getaway" market niche. Seven will aim to attract business guests and their partners needing planning or strategy sessions away from the office in a new table surrounding, in order to even out revenues throughout bution products that are produced, then distributed, and sold, hotel services are produced and consumed simultaneously in a nment. Seven elms resort will maintain a front office staff hout the night so guests are able to get answers to any question e when they need it. For businesses large group functions, pricing can be discounted depending upon of rooms e lounge pricing and grill food offerings are also rates (november through april):Summer rates (may through october):(includes continental breakfast, use of indoor and outdoor pools,And exercise equipment room.
Our guests can expect quality a total quality management (tqm) philosophy throughout all levels ion strategies will vary depending on the target market the importance of word-of-mouth referrals among all market choosing a "getaway" hotel or small business on, our efforts are designed to create awareness and als. Chicago, il) and is compiled from tax records (-income geographical areas, secretary of state rations, business license applications, and announcements per clippings). Brochure and letter introduces seven elms resort, stresses ance of having a good time in comfortable surroundings, ation on our resort services, and describes what sets us apart area hotel and lounge properties. Additionally,New businesses will be targeted and sent cycle would repeat itself with new target communities and sses and would continue through the first year. The newsletter can be used to update clients on hotel and area-related developments, but also serves as a reminder of what elms resort apart. News release will be sent to area newspapers and magazines launch of seven elms resort, inc. He also may make himself available ng engagements at other community or civic organizations as -cost way of increasing awareness and building goodwill in reward present guests: "stay 6 nights and get the seventh night " promotion and as a means of building business -of-mouth, present customers should be encouraged and rewarded ing future guests. Rebate" (5% or 10% rebate on first night stay) to ers who successfully refer a new ising is utilized primarily to attract new guests and serves awareness and name recognition of the resort in general, which ant for word-of-mouth referrals ("oh yes, i've resort's ads before.
From quarter page cing its entertainment line-up to business card-sized logo pages—ameritech pagesplus, greater benzie county ory. A business card-like ad on the plastic cover placed over any telephone book enables the business name/logo to virtually 24 hours a day, 365 days a year. Covers are -annually free of charge to residents and businesses in benzie rant placemats—opportunities exist for a business to be placed on the paper placemats used in area restaurants. Placemat advertising will residents as well as area visitors/tourists staying at onal places to post flyers/business cards or for a business include bulletin boards in public buildings (grocery stores, s), and playbills for local theater e promotion budget - 1999 (amounts included in start-up funds). Ising tion & control ives have been established for seven elms resort so that mance can be measured. Thus, at the end of its first year, resort should have:$772,000 in total pate 57% occupancy subsequent year new objectives will be set for these benchmarks performance will be measured against them. If actual short of objectives, investigation will be made into the cause, will be adjusted addition, it is recommended that seven elms resort keep track of of all new guests ("where did you hear of us? A customer satisfaction survey may ered after three to four years in the is the project funding summary for seven elms resort:Project funding ng and improvements es, build-out and pmental start-up months working 1 funding amounts pmental costs for the start-up of this new hotel and lounge y are listed above.
Phase ii growth amounts will be developed at a later date, based upon needs to be determined at that ial plan following assumptions will be incorporated into seven elms resort,Inc. Fixed annual,Administrative, and office expenses rise at an annual rate of one is the resume of steve blackburn, the future owner of seven steve blackburn has demonstrated experience in business and zation development. Developed and secured funding for zation, author of several successful rfps, business and pment plans. Designed and implemented computer applications including:Customer database service frequency schedules, truck routing, ion surveys, accounting and commission salary sity of michigan,Small business development a united states sba counselor i assist clients in sales and pment and other related matters including: sales, marketing,Manufacturing and productivity analysis, regulations compliance, tory program environmental, inc. Help centerless log insign iness plan: sunset beach resort25 pagesbusiness plan: sunset beach resortuploaded byivyn torres connect to downloadget docbusiness plan: sunset beach resortdownloadbusiness plan: sunset beach resortuploaded byivyn torresloading previewsorry, preview is currently unavailable. Related slideshares at ple resort business hed on dec 3, you sure you want message goes the first to at biel lighting ple resort business ss plan presentation. Combined with an in-house restaurant, a hotel shop,Quick check-in/check-out, we are currently ment funds to renovate our guest rooms,Conference rooms, business services, in-room minibars, and leisure club. With the new amenities we are adding into our hotel,The pineapple resort will build the fundamentals of profitable hotel venture.
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